Can museum designers make audiences the centre of attention?
By Clare Hughes, 4 August 2021
Fellow’s Profile
Fellow’s Profile
Can museum designers make audiences the centre of attention?
Designing museums to encourage greater attendance from a wider variety of audiences
2015
South West
I am a narrative designer, writer and film-maker: a storyteller specialising in designed spaces and landscapes. My current role is Creative Director at Thinc Design where I focus on helping museums reach more diverse audiences through co-creation and emotionally engaged storytelling.
My Fellowship was focused on innovation in museums and best practice in decolonising global collections. My journey helped me to understand that the most successful museums in the world engage with audiences as relational storytellers rather than transactional fact dispensers. Meaning-making is the source of great power and my Fellowship was like lifting the bonnet on the engine of the world's great cultural meaning-makers, seeing how the cogs and wires and tubes all fit together to sustain culture in its various forms.
The learning from the Fellowship continues to grow and to enhance my current work, actually now expanding to embrace the challenges of connecting with audiences on uncomfortable and complex stories around climate change, social inclusion and equity, all of which are foundational to my creative practice.
By Clare Hughes, 4 August 2021
All Reports are copyright © the author. The moral right of the author has been asserted. The views and opinions expressed by any Fellow are those of the Fellow and not of the Churchill Fellowship or its partners, which have no responsibility or liability for any part of them.
By Clare Hughes, 4 August 2021
All Reports are copyright © the author. The moral right of the author has been asserted. The views and opinions expressed by any Fellow are those of the Fellow and not of the Churchill Fellowship or its partners, which have no responsibility or liability for any part of them.